Manuscript received May 29, 2022; revised July 22, 2022; accepted September 18, 2022; published April 15, 2023
Abstract—Due to the advancement in network technology, consumer behavior has changed gradually. In face of continually developing technology and the upsurge of environmental awareness, the negative environmental impacts generated from the production process and logistics are gradually being valued. In this research, a mathematical model has been built in consideration for a manufacturer with green investments, an online sales platform with blockchain technology, and consumers with environmental awareness in correlation to a supply chain. From the manufacturer’s perspective, decisions on distribution channels, green investment, and pricing will be explored with illustrations of the influence made on the supply chain.
Index Terms—Blockchain, green investment, online sales platform, supply chain
The authors are with Department of Industrial and Information Management, National Cheng Kung University, Tainan, Taiwan.
*Correspondence: vierablues@gmail.com (C.C.H.)
Cite: C. H. Hsiao*, J. J. Lai, and C. C. Hsieh, "Green Investment and Price Decisions under the Blockchain Technology Era," International Journal of Modeling and Optimization vol. 13, no. 2, pp. 48-53, 2023.
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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